"Codemasters joins one of the strongest creative collectives in the industry alongside DICE, Respawn, Bioware, Criterion EA Sports and many others, and the shared knowledge and expertise of this group paves the way for significant innovation for all. Our intent is to build on the success that Codemasters have generated, ensuring we help create a bright, brilliant and exciting future for racing fans, that’s populated by amazing games delivered into the hands of more players than ever before. We asked Bilbey what message the company had for those cynical of the move: "We are huge fans of the racing genre and I know that many of your readers are too," explained Bilbey, "which is why I’m sure they’ll understand just why we’ve admired Codemasters for so long.
We do believe that the opportunity to partner Formula 1 with the Codemasters brand and EA Sports is a compelling proposition to reach even more racing fans globally."ĮA does have something of a chequered history with racing game-focused studios in recent years, with EA Black Box shuttered and two Ghost Games studios closed in the last decade. "Codemasters have very similar values and a proven track record of quality. Bilbey didn't commit to that move, but did signal some interest: "We are very proud of the values and reach that the EA Sports brand brings," replied Bilbey. EA Sports last held the F1 license in 2000-2003. Formula 1 seems to be of particular interest, with Bilbey describing it as, "one of the few true global sports, with strong fan growth in North America, Asia and continued growth in Europe." Speaking of Formula 1, IGN also asked whether there were plans to bring the license (which Codemasters has held since 2009) under the EA Sports banner. Bilbey explained the motivation for the purchase by saying that EA sees further room for growth in racing games, with the acquisition allowing EA "to deliver racing experiences to fans on a more regular basis".
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